Sacramento Opera -
2012-13 Season Campaign

Overview:
The Sacramento Opera has been a part of the local arts community since 1947 and produces professional performances for their patrons each year. 3fold was asked to create a campaign to promote their season to attract new and younger audiences, resonate with current audiences, and increase their general brand awareness.

Results:
In just over 10 months, the Opera successfully launched their season, held a Second Saturday event that attracted over 300 people, and increased their presence on their social networks. Specifically, they saw:

• 20% increase in ticket sales from previous year’s November show
• 26% increase in “likes” on the Facebook page
• 33% increase in followers on Twitter

Fourth & Hope Rebrand

Overview:
The Yolo Wayfarer Christian Mission, located at the corner of Fourth Street and Hope Lane in downtown Woodland, CA is a homeless services organization that serves Yolo County. They were struggling with consistent branding and use of their name, which consequently creating fundraising challenges. 3fold recommended renaming and branding the organization, and launching their new brand at their annual Empty Bowls fundraising event.

Results:
The organization was renamed to Fourth and Hope, and a new brand was developed. The name and brand were launched at their Empty Bowls event with full support from their leadership, and was announced through a video that 3fold produced to help tell their story.

As a result of the branding efforts, the video and the pledge program developed by 3fold, Fourth and Hope almost doubled the amount of money that was raised in previous years.

Omni Means Roundabouts
Campaign

Overview:
Omni-Means is a northern California based civil engineering firm that specializes in roundabout planning and design. 3fold worked with Omni-Means to develop a campaign and strategy that would establish Omni-Means as a thought leader in roundabout planning and design in California, and keep their brand name top of mind with their target audience.

River City Food Bank

Overview:
Early one morning the 3fold team was alerted that our client, River City Food Bank (RCFB), had fallen victim to arson. They suffered a devastating fire and lost their facility and everything in it – including thousands of pounds of food that were to be distributed to the community.

Results:
The 3fold team responded immediately. The fire happened in the middle of the night, and by 5:45am 3fold was at the scene, coaching and supporting their Executive Director and handling media inquiries. An emergency meeting was held at the 3fold offices that included RCFB leadership, priorities were outlined and action was taken.

In the first seven days following the fire, 3fold helped raise $115,000 in cash, 24,000 pounds of food, and coordinated the donation of 3,000 square feet of temporary space. In total, the rebuild campaign raised $300,000 in cash and in-kind donations.

Awards:
Gold Cappie Crisis Communications: River City Food Bank
Sacramento Public Relations Association, 2010

Mariani Packing Co. Dried Fruit Digital Campaigns

Overview:
Mariani Packing Company is a family-owned dried fruit and snack company in Vacaville, CA that distributes product internationally. 3fold started working with Mariani with the goal of launching their social media presence to build brand loyalty and boost consumer engagement. Mariani did not have any social media presence previously, and was eager to catch-up to their competition. Throughout the 12 months of work, 3fold launched their Facebook and Twitter profiles and developed multiple campaigns to help build their social media presence.

Results:
During the 12-month partnership, Mariani experienced the following successes:

• Facebook topped out at just over 10,000 “likes”
• Twitter followers reach just over 500
• The three campaigns and on-going social media management generated well over 15 million brand impressions

Awards

• Gold Addy, Online Campaign – “Home Sweet Home” Campaign Sacramento Ad Club, 2011
• Gold Cappie, PR 2.0 Social Media Campaign – Facebook and Twitter launch Sacramento Public Relations Association, 2011

L Street Lofts

Overview:
Located in the heart of Midtown Sacramento, the L Street Lofts was a 92-unit for-sale loft property that hired 3fold to drive traffic to their website and Sales Studio. With the building still under construction, 3fold needed to create a picture of loft-living without having a physical property to show potential buyers. 3fold created a lifestyle/character-based campaign, with advertising centered on the key demographics. In addition to paid media, we developed and executed an ambient/social campaign that involved unique promotional items, community partnerships and a microsite.

Results:
The 18 month campaign resulted in a 300% increase in visitors/calls per week to the Sales Studio. Website hits grew by 147%, due to heightened level of general awareness.

ARI Community Services Rebrand

Overview:
Established in 1980, Asian Resources, Inc. (ARI) is a nonprofit, community-based organization that has been serving the Sacramento community for 30 years. ARI was facing the challenge of not being well known in the Sacramento community, and asked 3fold to help build their audience, increase their influence, attract new sponsors and board members, and increase attendance at their events.

Results:
3fold worked with ARI to rebrand their organization and their events, and developed and implemented a strategic communications plan that helped them raise more that $1.5 million in foundation revenue and increase their website traffic by 66%.

Pinkberry Sacramento Launch

Overview:
When the frozen yogurt mavens at ultra-trendy Pinkberry came to Sacramento, 3fold jumped at the chance to promote their launch and get the word out about the grand opening. The 3fold team used various digital and traditional public relations tactic to target the area’s top journalists, bloggers, Twitter users, and elite Yelpers to help push out the story.

Results:
3fold promoted the grand opening of the first Pinkberry in Sacramento (Howe and Arden) with a 10 week campaign the resulted in the Arden location having, at that time, the biggest opening day sales in Pinkberry history. Specifically the campaign generated the following:

• Over 700 minis served in the VIP Grand Opening tent
• Lines up to two hours for free yogurt on the eve of the store’s opening
• Opening day: 1,900 customers served
• Total number of impressions: 12,728,133 people reached

Awards:

• Gold Cappie, New Media: Social Media Press Release Sacramento Public Relations Association, 2010
• Silver Cappie, Short-Term Public Relations Campaign Sacramento Public Relations Association, 2010