In March 2008, Valley Vision approached 3Fold Communications with a unique opportunity to collaborate on Experiences, a 380 square-foot traveling exhibit designed to raise awareness of the region’s civic amenities, and collect input on future investment in the region. 

3 Fold Communications was tasked with providing a branded general awareness campaign that reflected three high-level goals:

1. Raise awareness of the six-county Sacramento region’s civic amenities, both existing and upcoming.
2. Engage community members in learning about the region’s amenities and prioritizing future investments.
3. Identify for the region if there is something viable to act upon as it pertains to our civic amenities.

Branding
Being a collaborative effort between many different stakeholders this project required its own distinct branding identity, separate from any one partner.  3Fold Communications created a unique brand that would accurately represent the exhibit. Using a color palette that was representative of the region, along with design elements that incorporated the eight civic amenities being voted on, we created a logo that presented a strong visual presence for the exhibit.  We then developed flyers, postcards, t-shirts and event signage to present a cohesive and consistent image to the community.

Website
Once the logo had been established, we created the PFPexperiences.com website to provide even greater awareness about the regions’ civic amenities, exhibit locations and tour dates. We created the marketing language for the site, a tightly branded look and feel, an interactive “vote now” feature to allow website visitors to participate in the exhibit virtually, and a running tally of the voting outcomes broken down by venue and region. 3Fold Team also updated the website multiple times per week as new tour dates or information changed.

Media Outreach
3Fold Communications was also tasked with media outreach for the exhibit. The 3Fold Team created media alerts for multiple event days and followed up each alert with calls to local news agencies. We obtained coverage in the Sacramento Business Journal (April 21, 2008) and the Mountain Democrat (April 24, 2008). Additionally, the 3Fold Team updated the online community calendars of the areas where the exhibit would be visiting.

Results
As a result of the strategic and integrated marketing plan, the exhibit attracted both physically and virtually (via the website) 2,082 visitors who participated in the polling of our regions’ amenities.